The Visualization of Data– in Virtual Worlds!

June 7, 2010 at 4:05 pm (Spotlight)

One of the pages from our Storyboard

When I first met Annabelle Fanshaw (SL) to produce an animation video for her project, we instantly clicked. Ann’s goal? To show how much data effects our lives and can enrich us. She wanted to capture something to an extent that was not available to us in the physical world yet. However, the “Possibilities” of the virtual world made it easy to prototype her vision. In essence, the vision was to capture the “visualization of data.” I learned the importance of data and how much we take it for granted. It is not a coincidence that the video is called, “Possibilities” either. 🙂 Read the rest of this entry »


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February 21, 2010 at 10:46 pm (Home, Spotlight)

Prepping actor with a headset

Prepping the actor with a headset

Getting to work with on their promotional videos was a thrill! The balance of the real and virtual productions were challenging at the very least.

For the virtual footage, we shot it in 1 day at different hotspots in there. A bunch of their employees played 1 of the 6 characters- we couldn’t have 1 person log in as more than one because the planned shot were so action-based that they’d constantly have to be toggling something. We shot all types of scenes and it was hard limiting the footage down to the 30 seconds. Most of the footage was selected based on the focal lengths– the commercial was all about having fun and expressing emotion. Emotion shines through the best in closeups!

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A Virtual Shoutout

February 12, 2010 at 12:53 am (Home, Spotlight) ()

Welcome to the Framed in 3D blog!

Framed in 3D is an animation studio with over 10 years of filmmaking experience, both in the real and virtual worlds. The CEO, Ariella Furman has had a fascination with filmmaking as long as she can remember, maybe passed down from her father who she says is, “a home-movie guy.”

Production Studio

Ariella through the looking glass

Now, Ariella works with a qualified team of builders, actors, and post-production effects specialists to create videos that are trailblazing traditional forms of animation.

Follow us and we promise to keep you entertained with bolts of inspiration, stories, and musings about our ventures through the virtual world. We’re open to comments and suggestions and will offer the same back to our favorite virtual worlds blogs. GEEKS UNITE!

Meanwhile, take a glance at our work: Framed in 3D

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